Take a Crunchin' Break

Crunchmaster (TH Foods)
Media Planning & Buying

Crunchmaster

Crunchmaster are committed​ ​to​ ​proving​ ​that​ ​wholesome​ ​snacks​ ​can​ ​be​ ​enjoyed​ ​without​ ​compromise. The snacks are made with​ ​pure,​ ​California​ ​rice,​ ​add​ ​seeds​ ​and​ ​other​ ​better-for-you ingredients but our problem is to grow in the incredibly competitive cracker category which is tough to breakthrough especially as our home was originally the Gluten free aisle. Our challenge was to fuel brand growth without any increases in distribution which is difficult enough during the best of times, let alone the launch of our activity coinciding with the nationwide stay at home order for COVID-19. We decided to lean into the challenge to shift the business in a positive direction.  

Crunchmaster Results

We proved that marketing during a time of recession could reverse a business in decline and fuel growth coming out of the other end. 

  • The business went from -7% to +10% in the span of 12 weeks!

Client

Crunchmaster (TH Foods)

Deliverables

  • Business Planning
  • Audience Strategy
  • Communications and Data Strategy
  • Media Planning & Buying
  • E-Commerce
  • Social
  • Search/Shopping
  • Analytics