Hello is a naturally friendly in a notoriously bland category. It has become one of the fastest growing oral care brands in the US due to a strong appeal among younger consumers and families. Marketing budgets are comparatively small compared to the category, so our approach has had to be both thoughtful and selective.
We worked with Hello across ecommerce and traditional brick and mortar retailers to support their growth, driving velocity and category share through a mixture of experiential, digital and traditional media channels. We applied an opportunistic approach to the media marketplace using data analysis applied in a real-time, agile manor to beat brand goals and more importantly outgrow the category.
In a world driven by digital media and shiny new objects we were able to use “traditional media” in a different way to win with consumers and attain our highest category share ever! How? Give us a call.
We crushed our KPI’s!
- From 9% National Awareness to 18%
- 2x-3x Category Awareness Gains
- 2x Share Gains
- Business Planning
- Audience Strategy
- Communications and Data Strategy
- Media Planning & Buying